Francis Delton, who is apparently the force behind the rejected slogans advertizing the great state of New Jersey, is rededicating his efforts to the "Smokey the Sage Catholic" campaign to improve the state of Catholic moral life.
"Someone mentioned that Smokey the Bear doesn't hoot," admitted Delton, "but other than that it has been well-received. Bears, owls...those woodland animals all look the same anyway."
The new slogans, unveiled this morning, met mixed reactions from unnamed members of the USCCB committee on the Church and the Media Communications.
"A good attempt, and addresses the confusion between the fires of Gehenna and the fire of the Holy Spirit," admitted our source, "but it isn't exactly catchy, is it?"
"Maybe this would get people to look into natural law--but I doubt it," mentioned another anonymous source on the committee. "It isn't like anything else has made it popular."
"I like the humor but somehow I don't think this gets at the heart of the Theology of the Body," frowned our second source.
"Maybe Just War theory and pacifism isn't ultimately sound-bite-able," mused our second source. "Maybe we should actually get Catholics to, I don't know, read a book on the subject? And do bears actually hoot?"
Delton promised to continue to work on this campaign. "Morality is clearly in decline and I'm on it. I'm not going to blow it this time, like I did in Jersey. I'm on a mission from God. Hey...now there's a good motto...."